New store promises ‘Naturally Cool Stuff’
Sheila Klein-Weckman laughs when she’s asked about the origin of Tangerine Tumbleweed, the name of a new business she and her husband, Ken Weckman, opened in Village Lines.“I had a business partner, and one day we were just throwing out ideas,” she said. “It was just something we came up with. We’re no longer partners, but I kept the name.”Touted as “The Good Health Store and More,” Tangerine Tumbleweed sprang from Ken’s ties with United Natural Foods International, an organic, natural and specialty food distributor. While living in Colorado, Ken spent 13 years as a truck driver for the company. The experience, Sheila said, gave them the chance to sample a variety of natural and specialty foods while enjoying her husband’s employee discount.
The Weckmans took the experience and eventually opened the Tangerine Tumbleweed in Lucas. However, with the location closing in November, the couple decided to rent space inside Village Lines in Lincoln, which also offers specialty foods, gluten- and dairy-free products and regionally produced items.
The decision just seemed to make sense as each business complements the other.
Tangerine Tumbleweed offers customers a diverse mix of food items, ranging from an organic, raw naturally sharp cheddar cheese to an assortment of high-quality cooking oils, including olive oil and avocado, to fine balsamic wine vinegar. There’s also NOW vitamins and supplements, essential oils and coffee produced to fair trade standards. The store also offers an assortment of other natural and organic foods, including sodas made with real cane sugar instead of high fructose corn syrup.
The Weckmans also offer customers the ability to purchase organic produce through a buyer’s club concept. Club members also have access to thousands of specialty products online, including many that are gluten-free, which can be purchased in bulk at 15 percent above wholesale.
She also has pillows, baskets and unique items for the kitchen and home. Sheila admits there are no hard and fast rules when it comes to selecting products to sell. In some cases, it’s a business’ marketing efforts that catch her eye, but in others, the company might be family-owned.
“I bring in the things I like,” she said. “We have eclectic items and healthy items, and they’re all things we enjoy. Our slogan is ‘Naturally Cool Stuff.’”
The business celebrated its grand opening Thanksgiving weekend, and has already received a warm reception, Sheila said.
“We really have been welcomed, and we’ve been able to get the word out,” she said. “And we’re really happy to partner with Village Lines because Marilyn and I are in this together.”