Lincoln County business leaders attend “Destination Bootcamp”

Six Lincoln County business leaders recently attended the training workshop “Destination Bootcamp,” in Colorado, to learn new ways to attract and increase the number of customers and visitors to the area. Back row (L-R): Jon Schallert, marketing consultant, Jennifer O’Hare, Sue Graham, Kelly Larson, Carly SeirerErrebo, Ronda Mishler. Front row: Alisha DeWitt and Angela O’Bannon. (Courtesy photo)

Six Lincoln County business leaders recently attended the training workshop “Destination Bootcamp,” in Colorado, to learn new ways to attract and increase the number of customers and visitors to the area. Back row (L-R): Jon Schallert, marketing consultant, Jennifer O’Hare, Sue Graham, Kelly Larson, Carly SeirerErrebo, Ronda Mishler. Front row: Alisha DeWitt and Angela O’Bannon. (Courtesy photo)

Six Lincoln County businesses traveled to Longmont, Colo., last week to attend an intensive, 2 ½-day business workshop.

The course, Destination Bootcamp, focused on teaching local business owners new ways to attract and increase the number of customers and visitors to the area. The workshop was held Jan. 23-25.

Created by marketing consultant Jon Schallert, Destination Bootcamp teaches business leaders how to reposition their business into consumer destinations by identifying and capitalizing on unique assets and services that cannot be found anywhere else.

“This training has a proven track record of helping business owners increase their sales,” Kelly Larson, Lincoln County Economic Development Foundation director, said. “The more local businesses that learn these methods and become destinations on their own, the more our county benefits and becomes a destination overall as well.”

To help business leaders attend the out-of-state training, the LCEDF provided scholarships from its E-Community fund through Network Kansas. Those receiving scholarships included Carly Seirer-Errebo, Seirer’s Clothing, Sue Graham, Knotheads Baitshop, Ronda Mishler, Home Town Café & Convenience, Alisha DeWitt, Ronnie’s Diner and Catering with Grace, Jennifer O’Hare, O’Hare Law, Angela O’Bannon, Rustic Floral & Gifts, and Larson.

If any Lincoln County business owners would like to attend upcoming training sessions, contact Larson at 785-524-8954 or by email at lcedfdirector@outlook.com.